Most of us know that online press releases are a great way to gain attention and traffic for travel industry businesses. Are you aware that they can be powerful SEO tools for your tourism website, as well?
1. They are well-optimized pages about your business.
Since you are writing the press release, you can include your best keyword terms in both the title and the body of the article, while still ensuring that it reads well. You can also optimize the titles and descriptions for any images you include. Some services also permit “tagging” or “bookmarking”, which helps to optimize your news for blogs and the social web.
2. They can create many good, one-way links to your website.
Online press releases are widely distributed and can be picked up by news sites, newspapers, online magazines, trade websites, blogs and e-mail newsletters. All of these outlets can bring attention and links to your hotel or travel website.
3. They can contain embedded links to your website.
Most online newswires allow the inclusion of embedded links within the text of your press release. By using these properly, you can gain very powerful links to your website.
4. Online press releases can live forever.
Many press releases are archived online and can continue to provide links to your website for as long as the search engines can find them.
5. You can archive your press releases on your own website.
This helps to create additional, well-optimized pages on your travel website, which the search engines reward.
Mary Bowling – Blizzard Internet Marketing, Inc.