5 Reasons to Submit a Press Release Today
Mary Bowling | 6 June 2006 |
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There are several online “newswires” that make it easy and inexpensive to distribute news about your travel and tourism business on the web. Why would you want to?
1. They are fast.
Your tourism news will typically be online within hours, making press releases great for late breaking news and last minute specials you are offering at your travel destination.
2. They are easy.
Most services provide templates and instruction. Some, like PRWeb, put a lot of effort into educating their customers, using things like tutorials and an online mentor.
3. They are free or inexpensive.
Some online newswires offer free distribution. Most have different price levels, where you can pay more to add services.
4. The newswires have it all figured out.
They know how and where to distribute press releases for the greatest impact. Don’t try to reinvent the wheel. Instead, take advantage of their expertise; in most cases, it’s well worth it.
5. Online press releases are good for SEO.
Keyword-rich press releases about your hospitality business pointing to your website can live online forever!
Remember, for a press release to be effective, it must be newsworthy. Stay alert for opportunities to toot your own horn, and take advantage of them whenever they arise. A good press release can be a valuable travel tourism marketing tool!
Mary Bowling - Blizzard Internet Marketing, Inc.
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August 11th, 2006 at 10:13 am
I can’t agree with this strategy more. Last June we released a promotion via wire on our “Trial Wedding”Package. The idea was to offer a way for couples to try out the nuptuals process without a final committment. Sort of a solution to the “Run Away Bride” syndrome! This January, six months later, we got a call from the editor of Modern Bride Magazine and we have been featured in the 2006 August/September issue on page 102. They have two million plus readers. Not bad for a few minutes of preparing a press release. Visit http://www.avenueinnbb.com for details on the promotion listed as “Mock n’ Rock” wedding package on the Special Deals page.