3 Ways Press Releases Can Help Your Website

Danielle Rozga | 11 July 2006 |

Writing and submitting a press release is not only a great way to distribute lodging specials, and local activities, it can also be a tool to build content and new pages on your travel destination or hospitality website. Here are a few tips to remember after you have submitted your online press release:

1) Include the press release on your travel or lodging website! Create a new page specifically designed to house links to all of your press release articles.

2) Each link to an article or lodging special should take readers to another new page. This marketing strategy is a great way to build new pages into your site, which benefits you in the organic search listings because search engines see greater value in larger websites.

3) Optimize each press release article page. This will help to enable the page to be found in the organic listings when people are searching for keywords that relate to the topic of the release. This is another great way to get your hospitality industry news out there.

An example of a great website that takes advantage of this marketing strategy is Vacations Inc. Check out the Press Release section on their website, which includes Lodging Specials, Colorado Activities, and Vacation Rentals. You’ll find a list of each Press Release on a main page, with a link to each article pointing to a new page. The Press Release pages are also optimized. Vacations Inc. is truly making the most out of their online marketing efforts.

Danielle Rozga - Blizzard Internet Marketing, Inc.