Here are some basic sales rules, tools, and strategies for the hospitality industry to help increase bookings for your hotel or travel destination:
Build trust with your potential guest
- If you have an unattractive and outdated lodging or tourism website, visitors are likely not to trust you.
- Do you have a secure website where visitors and potential guests are going to trust giving their contact information and credit card to book a hotel room or hospitality service?
- If a booker calls to make a reservation at your hotel, motel, bed and breakfast or inn, is the person who represents your lodging property or travel destination courteous? Does he or she know what to do to market your travel services? A phone call can build or break trust with the potential buyer. Often, it is the first point of contact with a business that determines the outcome of the sale or a potential hotel reservation.
Do not overwhelm potential guests
- Is your hospitality website too busy? Are you overwhelming visitors with too much information (especially on your homepage)?
- When visitors go to book or contact you, is the process easy? Does making a reservation at your hotel take so many steps that you are overwhelming your potential guests?
Listen and ask questions – do not dominate the conversation
- Does your hotel, motel, resort, or bed and breakfast website talk all about you and your hospitality business? Perhaps you need to rework your text to grab your potential guests . Move away from “I” and “me” when writing text for your pages.
- When a potential guest calls, do you listen? Do you let the person talk, then ask questions? Is the guest talking more than you are? He or she should be. People love to talk about themselves.
You can take these simple rules, internet tools, and marketing strategies and work them into the way you write text for your hospitality or tourism website, how you and your employees answer the phone, and the way you conduct business in general.
Katie White – Blizzard Internet Marketing, Inc.