When looking at your tracker reports or evaluating an online resource, it can be easy to be confused by the technical jargon of trackers and website statistic software. Let’s take a look at what some of these terms mean and how you can use them effectively when evaluating online sources.
A ‘Session’ is defined as a series of clicks on your website by an individual visitor during a specific period of time. A Session is initiated when the visitor arrives at your site, and it ends when the browser is closed or there is a period of inactivity. If the time period is set at 30 minutes, and the user leaves the site and comes back within that 30 minutes that would be considered the same session. If the user were to leave and then come back to the site after that 30 minute time limit has expired, that would be considered a different session. By this definition, a single visitor can have multiple sessions throughout a day.