For a limited time, BedandBreakfast.com gift certificates are being sold at Costco stores across the United States. Sandra Soule, Marketing VP for BedandBreakfast.com, explained the reasoning behind this move in our recent phone conversation:
“…only 3% of U.S. travelers have tried a B&B. With this great Costco deal, we are introducing many folks to their first B&B experience. Once they have tried B&Bs, we are confident that these first-time guests will become repeat customers. The upscale demographics for the typical Costco customer are in line with those of the typical bed and breakfast guest.”
Although Costco certificates are being sold to consumers at a 20% discount through 2006, innkeepers will be reimbursed at the regular rate of $85 on every $100 certificate, just as if it had been purchased for the full face value directly from the website.
Currently, they are also negotiating with other leading national retailers to offer their Gift Certificates in stores on a non-discounted basis
Overall, this has the potential to bring greatly expanded exposure to the small inn hospitality industry. Participation is optional, as always, and the staff at Bed and Breakfast.com welcomes your feedback. You can reach them at 1-800-GO-BandB (1-800-462-2632) or by e-mailing Support@BedandBreakfast.com.