2006 U.S. Lodging Industry at a Glance

Jackie Binion | 29 January 2007 |

If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!

Last week, Smith Travel Research released their year end findings for the U.S. Lodging Industry. The year was again a very strong year for the industry. Here’s a quick look at some of the findings:

Full year 2006 industry occupancy was 63.4 percent, up 0.5 percent versus 2005.
Average room rate increased 7.0 percent to $97.31 and revenue per available room (RevPAR) — the combination of occupancy and average room rate and a key industry productivity measure — gained 7.5 percent to $61.69.
Industry room supply increased 0.6 percent in 2006 while demand (roomnights sold) gained 1.1 percent.
Full year 2006 room revenue increased 8.1 percent to $100 billion.
In the fourth quarter of 2006, industry occupancy was 58.2 percent, a decrease of 1.3 percent versus fourth quarter 2005.
Average room rate was $98.27 in the quarter, an increase of 7.4 percent and revenue per available room improved by 6 percent.

Read the entire release 2006 U.S. Lodging Industry Results at the Smith Travel Research website.

Jackie Binion - Blizzard Internet Marketing, Inc.