Increasing Web Site Traffic and Link Popularity Simultaneously
Brian Ramsey, Blizzard Internet Marketing, Inc
As most of you are aware, there is no magic formula for increasing search engine ranking. There are, however, a couple of steps that will help to improve rankings and traffic. Over the last several months, we’ve discussed the importance of link popularity and its positive correlation to your web site’s performance in search engines. In addition to incorporating link building strategies, another effective yet somewhat overlooked approach is to increase the size of your web site in the form of new pages with relevant content.
If you do a search for any topic in Google, you will find the web sites that come up in the Top 10 all have a lot of content on their web site. For your web site to increase in popularity, you have to constantly add more (and “fresh”) content. Increasing evidence suggests that search engines favor “fresh” web sites with relevant content. By relevant content, I mean information that promotes your business and area, rather than content that is obscure. This will increase your ranking for the keywords on your site and ultimately increase new and repeat site traffic. Creating the pages and adding them to the site, however, is just the first step.