Scam Alert!

Scam Alert!!!

Betti Newburn from the Idaho Heritage Inn in Boise, ID e-mailed us regarding a scam she encountered, similar to the Nigerian scam we’ve heard about in the past.

Betti received an e-mail, supposedly from Anna Kornikova, to book a few nights at her Inn.  Betti says, “It is not unusual to have such requests, as we have had several celebs and dignitaries stay here.  I was suspicious, however, since they rarely do their own bookings.”  Responding in a gracious manner, and despite her concerns, the booking was placed.  The person posing as Anna explained to Betti that she would get a lump sum amount from her sponsor for her vacation and that a certified cashiers check for the total amount would be sent to Betti.  She asked Betti to send the credit balance (the difference in the amount of the cashiers check and the cost of lodging at Betti’s inn) to her therapist.  The person posing as Anna Kornikova even spoke of a strained muscle in her left thigh, as if to reinforce the charade.

Betty received the certified check and deposited it, but decided to wait until the check cleared before sending any money by Western Union.  Just has she suspected, the cashiers check was a forgery.  Betty affirms, “I was not out any money, because of my suspicious nature, but it appears they may be preying on the hospitable, kind people who run B&Bs.”

Thanks Betti for passing this on!

Blizzard Tracker as an Accountability Tool

Blizzard Tracker as an accountability tool
Christine Burke, Blizzard Internet Marketing, Inc.

If you need a good reason to look at your website statistics more often, think of your tracker as an accountability tool.  Here are some of the questions that the tracker can help answer:

Are my paid resources, such as directories and PPC’s, really sending me the number of visitors that they claim to send?
Has my snazzy new website design reduced my bounce rate, increased usability, and increased conversions? 
Is it friendly to search engines?
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Inside Blizzard Tracker

Inside Blizzard Tracker
Christine Burke, Blizzard Internet Marketing, Inc.
Q: Our website visitors download brochures, maps, and coupons.  Can I track downloads?
Yes, indeed!  Blizzard Tracker Professional Edition and ROI Edition both provide reports showing the number of downloads that occur for each file.  You can view the results by page, by full URL, or by file name.
Additionally, if you have Blizzard Tracker ROI Edition, we can define the download as an “action” or conversion.  This allows enhanced tracking to show more about the sources of visitors who are downloading files.  Reports include conversions by referrer, by campaign, by search phrase, and by search engine.
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New England Directories

New England Directories

The New England Inns & Resorts Association – founded in 1907, this association is dedicated to providing the finest hospitality possible.  They have a Google Page Rank of 6, and an excellent Google presence, placed in position number 1 for “new england lodging”, “new england inns, and “new england resorts”.

www.VisitNewEngland.com – the region’s leading travel and tourism website, has been online since 1996.  Check out their newly updated website design!  They have a Google Page Rank of 7 and rank well for "new england travel" and "new england lodging".
Other Fee-Based New England Directories

Cape Cod Lodging provides the most traffic of all of the Cape Cod directories.  The cost is around $200 per year. 

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Ski Directories

SKI DIRECTORIES 
Mary Bowling

Skiing and snowboarding are very big business.  Entire villages have been built for the sole purpose of entertaining and accommodating visitors to ski mountains.  Depending upon location, they can have an incredible impact on a lodging property’s bottom line.

Many people shop the internet to decide on a destination for a skiing vacation.  They then look for a nearby place to stay.  The best strategy for attracting out-of-town skiers and snowboarders to your accommodations is to get listed on your nearby ski area’s website.  Below are a few examples of ski area websites that provide online links to independent lodging.

North Carolina’s Ski Beech has a Directory page (www.skibeech.com/directory.html) with accommodations of all kinds.

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Press Release – Booking Engine Support for Blizzard Tracker ROI

Blizzard Internet Marketing, Inc. announces booking engine support for Blizzard Tracker ROI Edition

Blizzard Internet Marketing, Inc., a leading provider of website hosting, design, and promotion services to the lodging industry, has partnered with several Internet booking engines to offer enhanced website tracking services with Blizzard Tracker ROI Edition.

With recent forecasts for increased Internet bookings over the coming years, many members of the hospitality industry are taking a hard look at their online presence.  This includes analyzing websites for visual appeal and ease of navigation, and optimizing online reservation systems. Additionally, marketers know it’s vital to measure the effectiveness of paid promotion efforts, such as pay-per-click accounts, that drive the site traffic.  Blizzard Tracker ROI Edition now provides marketing intelligence to aid decision makers with all of these issues.  With campaign tracking and conversion tracking, this real-time website statistics service reveals which referrers, campaigns, and phrases deliver the highest quality visitors, by showing the dollar amounts of the resulting bookings.  Visitors are tracked all the way from entry into the hotel’s website to reservation confirmation on the booking engine.

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Vendor Spotlight – Stationary Central, Zakback Inc, Custom Flag Company, and High Altitude Software

Vendor Choice

Stationery Central designs customized e-mail stationary for a one-time fee of $165. Using this kind of stationary can really help make your e-mail look more appealing and add to your property’s name recognition. Stationery Central has developed their product so that people using any major e-mail program (Outlook, Eudora, Hotmail, Netscape, etc.) will be able to see the graphics perfectly – something that can be quite a challenge to achieve. Click here to see stationery samples. You can order stationery right through their private label site at http://www.stationerycentral.com/email_stationery/blizzard/blizzard-Home.html

Zakback, Inc.
Put your property on the map … literally! See how a fully customized TripBuilder MiniMap can help increase bookings and guest satisfaction! This unique promotional product combines award-winning cartography with a four-color promotional message, all in the size of a credit card! Add a Room Key Pocket to the front cover and you have a great greeting item for check-in. TripBuilder MiniMaps can be created for any destination and are available in quantities of 1,000+. In addition to MiniMaps, Zakback offers a variety of other customized products such as pens, travel mugs and luggage tags.
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